Choosing a typeface for a very small logo
Notes on contrast, spacing and why most logos are tested at the wrong size.
Notes
Short essays on craft, client work and the small decisions that make a project feel finished.
Why we still sketch on paper first
A short defence of the pencil, and what happens to ideas that skip the sketchbook stage.
How to brief a designer in one page
The five questions that save two weeks of back and forth.
Colour palettes that survive a printer
What changes between a screen and a cheap print run, and how to plan for it.
Notes from a week in the print shop
What we learned from watching our own files meet the machines.